Wednesday, April 19, 2006

Side Effect Blindness In Big Pharma

Aggressive marketing without regard for the safety of the public is a hallmark of the pharmaceutical drug industry. This poignant article by a former drug company rep illustrates the phenomenon.

After talking one doctor into prescribing a new drug against his better judgment, the rep wound up back in his office bringing a form for him to fill out regarding the life-threatening complications that occurred when he prescribed the drug for one of his patients. "Apparently the company's marketing strategy has been more thoroughly tested than the drug," he told her.

The rest of the site is also interesting.

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